Libresse Brings Wonders of the Womb to Life
Take an exploratory journey to where life begins with the Libresse® Wonders of the Womb (WoW) campaign. Central to the campaign is the launch of a one-of-a-kind Wonders of the Womb: A Virtual Discovery interactive experience via the Libresse® Wonders of the Womb campaign microsite at https://libressemy.com/wow/.
Other initiatives include retail promotions, a series of on-ground initiatives in malls, universities and other locations via roving mobile trucks nationwide, and a collaboration with advocates of the pro-social movement Peduli Merah which is dedicated to addressing period poverty, all to deepen awareness and normalise conversations on a woman’s V-Zone and menstrual health.
“Even in these modern times, there remains low understanding about V-Zone health. Our consumer research indicates that two in three women find it difficult to ask questions or talk openly about the topic,” said Cheryl Wang, Marketing Manager, Feminine Care, Vinda Malaysia. “This clearly shows that there’s still a lot to do to bridge the information gap in V-Zone knowledge.”
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“As a brand leader in the area of feminine hygiene, we will continue to level up on our commitment to support women on their journey of discovery of the V-Zone. Ultimately, we aim to build an environment where women are not discouraged from learning about their V-Zone and are instead empowered to live the life they want without shame and self-doubt.”
With the Libresse® Wonders of the Womb campaign, it opens the door for women to take a deep dive into their reproductive system and learn more about the gift of womanhood. The womb, – where life begins – is stronger than most women realise – in fact it’s the strongest muscle in a woman’s body and has an ability to expand up to 1000 times its original size in order to support a growing foetus, and thereafter revert to its original size. And it does this every time a woman bears a child.
Adding to this, Dr Patricia Lim Su-Lyn, Consultant Obstetrician and Gynaecologist, said “V-Zone knowledge and empowerment comes hand in hand. Many young women have questions they are afraid to ask, therefore don’t know how to better care for their V-Zone, or even recognise signs that something is wrong and seek medical advice.”
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“From puberty with the onset of menstruation to other milestones of womanhood such as fertility, childbearing, and menopause, women do have long-term and more frequent reproductive healthcare needs than men. Thus, being empowered to care for and protect the V-Zone and stay healthy is crucial.”
Take the first steps of the journey with Libresse® Wonders of the Womb: A Virtual Discovery interactive tool at https://libressemy.com/wow/ to explore a 3D virtual model of the womb and find out interesting facts about this important reproductive organ.
In addition to the Virtual Discovery, Libresse® also invites women to check out the official Libresse® Tik Tok page, https://www.tiktok.com/@libressemalaysia, for a series of short, educational yet entertaining videos on the A-Z of the womb and tune in to a Facebook live stream (@libressemalaysia) of the Libresse® Wonders of the Womb event, jointly organised with Peduli Merah and the International Islamic University of Malaysia (IIUM) Student Union, on Wednesday, June 8 from 8.00pm – 10.00pm.
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This event will gather a distinguished panel of speakers, including Dr Fatimah Al-Attas, Advisor of Peduli Merah and Assistant Professor, IIUM Gombak Campus and Dr Patricia Lim Su-Lyn, Consultant Obstetrician and Gynaecologist. Women all over Malaysia will be able to hear from and interact with the experts as they expound on a range of topics related to V-Zone health, including the rarely discussed issue of period poverty.
“Menstruation is a natural part of being a woman. Menstrual health should be accessible to all and should not be associated with shame or stigma,” said Dr Fatimah Al-Attas. “Women experience period poverty when they are discriminated or excluded from social life and are unable to access menstrual products, sexual reproductive education, timely and affordable medical care and attention, as well as clean water, proper sanitation facilities, and the privacy to manage their menstrual health.”
Through its collaboration with Peduli Merah, Libresse® has also pledged to donate 10,000 packs of sanitary pads to the disadvantaged communities in conjunction with World Menstrual Hygiene Day.
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Don’t miss all the Libresse® Wonders of the Womb exclusive activities and retail promotions, which include the Womb Sisters huggable plushie collectible available with every RM35 purchase of Libresse® products.
Stay tuned for news about Libresse® Wonders of the Womb campaign and the Libresse® range of feminine care products, including intimawear™ by Libresse®, an innovative range of washable and reusable period underwear, on the official Libresse® Malaysia TikTok, Instagram and Facebook platforms (@libressemalaysia).
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