Mead Johnson Nutrition kicked off its ‘Activate Your Immunity, Activate Your Life’ campaign by introducing its first adult nutritious milk, PROVITAL Immuna Plus, featuring its unique proposition that provide Triple Immunity Protection from yeast beta-glucan, selenium and vitamin C that strengthens the body’s immune function. PROVITAL Immuna Plus partnered with Watsons Malaysia to invite Dr. Kent Woo Chee Keen, Consultant Physician, Allergist and Immunologist of Gleneagles Hospital Kuala Lumpur to share about the importance of immunity during the launch.
“Mead Johnson Nutrition is proud to continue to introduce products that we believe will help build healthier Malaysians. The introduction of our first adult nutritious milk, PROVITAL Immuna Plus, aims to offer Malaysians adults a nutritional source to activate and strengthen their bodies’ natural defenses. The ‘Activate Your Immunity, Activate Your Life’ campaign was launched to support the overall awareness and education on the importance of nutrition in caring for our health, especially in enhancing the immune system in our later years,” said Gonzalo Balcazar, General Manager of Mead Johnson Nutrition Malaysia, Singapore & Vietnam.
Health is a fundamental aspect of our lives especially in this new normal here currently. Watsons understands the challenges consumers may be facing during the time of the pandemic, hence initiated Health 45+ programme, a value-added programme for those who are 45 years and above, hoping to ease some burden to Watsons members when shopping for their health products. PROVITAL Immuna Plus’ unique proposition is a great addition to Watsons’ selection of health products to cater to the specific needs of adult customers in their golden years. With this partnership, consumers who sign up for this program get to enjoy additional discounts when purchasing PROVITAL Immuna Plus.
In conjunction with the launch, Mead Johnson Nutrition shared vital insights into the perceptions and attitudes of Malaysians towards nutrition and immunity, gleaned from a survey conducted with close to 3,000 respondents recently.
Amongst the key insights revealed by the survey was that there has been a positive shift in the level of awareness on topics of immune health amongst 60% of Malaysians since the pandemic, where 67.5% of respondents had consumed more nutritional products to strengthen their health. The survey also revealed that 44.5% of respondents believe that nutrition is a key factor for a strong immunity. This correlates with their behavioural changes in making healthier nutrition choices, where 91.5% of respondents have included more fruits and vegetables into their diet whilst about 60% have added or increased the intake of nutrition products. A large majority or 78.7% of respondents aged 40 and above think that their immunity levels grow weaker as they age.
Gonzalo added, “Now more than ever, concerns around our immune health have come into sharper focus; and it is for this specific reason that PROVITAL Immuna Plus was formulated. This high calcium and protein milk powder can be integrated into one’s daily diet to enhance our immunity and mobility. Its key ingredient – yeast beta-glucan, helps to support the immune system associated with colds, and 2 glasses of PROVITAL Immuna Plus provide 204mg of yeast beta-glucan which is the recommended level to show effect.”
“As immunity declines with age and the immune system becomes weaker, human bodies will become more susceptible to infections and illnesses. Proper nutrition which can aid in the development and maintenance of the immune system, together with a healthy stress-free lifestyle is one of the best ways to strengthen the immune system. Nutrients such as yeast beta-glucan are shown to enhance the immune system. Beta-glucan from different sources provide different health functions, while yeast beta-glucan is the type of beta-glucan that supports the immune system.” Dr. Kent Woo shares.
Calling for all Malaysians to embrace life positively, PROVITAL Immuna Plus also would like to celebrate the admired efforts of local heroes who have contributed to society in their own ways as part of the ‘Activate Your Immunity, Activate Your Life’ campaign in conjunction with Malaysia Day.
Known as “Healthier Malaysians, Stronger Malaysia”, this programme aims to recognise, honour and celebrate ordinary Malaysians doing extraordinary things in making a difference in their communities today. We urge the public to join our efforts in showing our appreciation for inspiring Malaysians who have been championing a cause for the betterment of society by nominating them to be a Local Hero too.
The programme is now open for nominations. The public can nominate deserving Malaysians who have carried out activities or initiatives that serve or meet a community need. Nominations can be submitted via https://forms.gle/7mURUZrv5vrfHyPQ8 from 19 July 2021 until 8 August 2021 midnight. Each Local Hero will receive a one (1) year supply of PROVITAL Immuna Plus adult nutritious milk and have their stories featured on PROVITAL Immuna Plus’ digital platforms.