Medical Supplies Distribution Platform Lumiere32 Enters Malaysia to Fully Digitalise the Local Medical Supply Procurement Process


The region’s first fully digital B2B medical supplies distribution platform Lumiere32 enters the Malaysian market, positioning itself for rapid growth throughout Southeast Asia.

Locally, the medical supplies distribution industry is highly fragmented, with hospitals and clinics adopting a largely manual and labour-intensive means of inventory management. The current process requires medical institutions to procure their supplies from a variety of traditional sources – calls and emails, manufacturer’s websites, pharmacies, and e-commerce sites. This resource-heavy task along with the fast-moving e-commerce world we live in has resulted in an unnecessarily cumbersome medical supplies procurement process.

Through Lumiere32, these hassles are eliminated, as orders for highly sought-after medical and dental supplies from multiple brands can be placed on a single site, with shipping consolidated in a single package for added convenience. This will help ease inventory procurement tasks, so hospital and clinic staff are able to focus on providing better service to patients instead.

“We are incredibly pleased to be expanding our footprint to Malaysia. The medical supplies distribution industry is ripe in Malaysia, especially with the COVID-19 situation improving. We have seen a surge in medical suppliers seeking online platforms such as ours by more than five times, enabling them to reach out to more customers. As borders reopen, and with Malaysia well-known as for its medical tourism, we believe that it is an opportune time for Lumiere32 to be making its mark in the local scene,” said Dr. Priti Bhole, Founder and COO of Lumiere32.

Beyond this, Lumiere32 is looking to help local SMEs sell their top-of-the-line medical supplies internationally, to countries like Singapore and the United States. This is in line with the Malaysian government’s SMEs Go Global initiative, which encourages local brands, inclusive of those in the healthcare sector, to venture into foreign markets.

Leveraging on its existing partnerships with large medical brands such as Kavo Kerr to Johnson & Johnson, Lumiere32 already has a head start as it enters the Malaysian market, with over 250 brands a part of its growing network. This includes over 100 manufacturers and dealers, enabling the platform to positively impact a potential of over 2,000 clinics as it enables the digitisation of their supply procurement process.

Founded in 2016, Lumiere32 started with just three suppliers and 10 brands on its platform. In less than 5 years, the company has onboarded over 70 suppliers and more than 300 international brands on their platform, as it envisions a similar trajectory in the Malaysian market.

“I would attribute our rapid growth to our dedicated team equipped with the expertise and experience in the medical device industry and hope to work with Malaysian clinics and hospitals to provide a robust, highly convenient platform for their medical supply procurement needs,” added Dr. Priti Bhole.

As a pioneer in medical supply distribution digitalisation in the region, Lumiere32 hopes to empower clinics and hospitals in Malaysia to seamlessly manage their supply procurement through a single, comprehensive yet convenient platform. Moving forward, Lumiere32 seeks to partner with more local medical equipment brands, medical supplies manufacturers, hospitals and clinics, creating a more connected medical supplies network.

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