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NKF and Fresenius Medical Care Malaysia Make Kidney Health Entertaining for Children

National Kidney Foundation (NKF) Malaysia inked a partnership with Fresenius Medical Care Malaysia at a memorandum of understanding (MoU) signing ceremony earlier today at Axis Technology Centre. The organizations will work together to leverage Fresenius Medical Care’s international Corporate Social Responsibility (CSR) initiative, The Kidney Kid, to provide education and entertainment about kidney health to children.

NKF Malaysia and Fresenius Medical Care Malaysia will embark on a wide range of activities that include collaborating with schools and institutes to activate The Kidney Kid initiative with the overarching message of preventing chronic kidney disease (CKD). The partnership comes as a result of the growing number of kidney failure cases and the urgent need to educate Malaysians about prevention from an early age. The activities will kick off with on-ground events at schools from October 2022.

“We are honoured that Fresenius Medical Care Malaysia has come forward to assist NKF in our public education and CKD prevention programmes. Every year, more than 8,000 Malaysians are diagnosed with kidney failure, with a total of 44,000 currently on dialysis. We believe this partnership, specifically with The Kidney Kid initiative, will provide crucial information on kidney health for children and their carers in a fun and interactive way. It’s never too early to take preventive measures, which is why we want to start the habit of good kidney care at a young age,” said Ms. Khor Xin Yun, Chief Executive Officer of NKF Malaysia.

The international CSR initiative of Fresenius Medical Care, The Kidney Kid was first launched in Asia Pacific on World Kidney Day in 2017. As a comprehensive ‘edutainment’ (education + entertainment) programme, The Kidney Kid aims to teach children aged 6 to 12 years old about kidney health through the adventures of its colourful superhero characters. The Kidney Kid resources, including animated videos, interactive learning materials and physical games, help children to learn how to keep their kidneys healthy while having fun in a group with their teachers or carers.

In addition to the activities that NKF and Fresenius Medical Care Malaysia will embark on, the programme’s educational materials will be easily accessible for teachers and carers through The Kidney Kid website, http://www.thekidneykid.org, to continue the kidney health learning experience for children in their care.

“The Kidney Kid represents Fresenius Medical Care’s commitment to building awareness of kidney health and assisting prevention of CKD in the diverse communities we serve. Through this initiative, we have already reached over 60,000 children worldwide in our Kidney Kid on-site events, and have amplified the superhero’s impact through extensive media coverage, internet and social media presence. Importantly, by communicating health information through animation and interactive learning, The Kidney Kid’s health messages resonate across different age groups, cultures and literacy levels. We are delighted that we can now further extend our superhero’s reach through our collaboration with the National Kidney Foundation, where we will work together to help build healthier communities in Malaysia,” said Mr. Pradeep Ranjan, Managing Director of Fresenius Medical Care Malaysia.

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